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MAYBELLINE GRIPPY SERUM™ Up To 24HR Hydrating Grip Primer — Hydrating Makeup Base
Description
Meet MAYBELLINE GRIPPY SERUM™ Up To 24HR Hydrating Grip Primer, a revolutionary serum-to-grip makeup base that glides on like a hydrating serum and then grips makeup for up to 24 hours of long-lasting wear. Powered by innovative Serum-to-Grip technology, this lightweight primer transforms into a slightly tacky base that boosts foundation adherence while delivering continuous hydration throughout the day. Formulated with 2% niacinamide, it helps plump and smooth skin texture, creating a radiant canvas for flawless makeup application.
This water-based, non-greasy formula sits comfortably under foundation, doesn’t pill, and leaves no white cast, making it suitable for all skin types, including sensitive skin.
Key Benefits:
• Enhances makeup longevity for up to 24 hours
• Hydrates and plumps skin with niacinamide
• Serum texture transforms to grip makeup
• Lightweight, breathable feel without grease
• No white cast, non-comedogenic and dermatologist tested
• Works for all skin types, including sensitive skin
Available Sizes & Shades
Size:
• 1 fl oz / ~30 mL (standard primer size for full-face application)
Shade / Color:
• Clear / Translucent – universal fit for all skin tones; no tint or shade variation.
Frequently Asked Questions (FAQs)
Q: Does this primer suit all skin types?
A: Yes — the hydrating, water-based formula is suitable for all skin types, including sensitive skin. It’s non-comedogenic and dermatologist tested, meaning it won’t clog pores.
Q: Can I apply this primer alone?
A: Yes. You can wear it on bare skin for hydrating and plumping effects, but because it becomes tacky, some may prefer sealing it with a setting spray or powder.
Q: Will this leave a sticky feel on my face?
A: The primer initially feels smooth like a serum and then becomes slightly tacky to help makeup adhere. Once makeup is applied, you should no longer feel stickiness.
Q: Is there a white cast or greasy residue?
A: No — this primer is formulated to avoid both white cast and a greasy feel, delivering a natural, dewy finish.
Q: How long does makeup really last with this primer?
A: When applied correctly and paired with a compatible foundation, makeup can last up to 24 hours with improved longevity and wear.
Why You Should Buy This Primer
This primer is ideal if you want a reliable base that boosts makeup longevity, hydrates the skin, and smooths texture for a flawless finish. Its serum texture combines skincare benefits with makeup performance, making it perfect for daily wear or long events. Whether you’re prepping for a long workday, a special occasion, or all-day photos, this primer helps foundation look fresh and stay put.
Please note we don’t offer returns and we always make sure to get your products delivered safe and sound, from our haven to yours! However, if the item you receive is damaged/doesn’t match what you have previously ordered, then we would love the chance to make it right. Eligible items must be received unused, unopened, and undamaged within less than 1 day from the day you received your order. Returns that do not meet our policy will be sent back to you without a refund.
We understand if you change your mind (impulsive buying is a thing). This could play out in different ways:
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